Privacy Policy

    Last Updated: June 7, 2026

    1. Introduction

    Welcome to MoreScales ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

    MoreScales is a premier MedSpa marketing agency providing patient acquisition, CRM automation, AI chatbots, and review generation services across the United States. We ensure that our processes are fully compliant with applicable data protection laws, including taking necessary measures to align with HIPAA compliance requirements where applicable to our clients' data. We understand the sensitive nature of the healthcare and aesthetics industry, and we prioritize the security and confidentiality of all information entrusted to us.

    This privacy policy applies to all information collected through our website (such as morescales.com), mobile applications, and/or any related services, sales, marketing, or events (we refer to them collectively in this privacy policy as the "Services"). Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

    2. The Data We Collect About You

    Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

    • Identity Data includes first name, last name, username or similar identifier, title, and company name. We may also collect professional credentials if you are inquiring about our agency services on behalf of a medical practice.
    • Contact Data includes billing address, delivery address, email address and telephone numbers. This information is crucial for us to communicate effectively with you regarding your account, our services, or any support requests.
    • Financial Data includes bank account and payment card details. Please note that we process financial transactions securely via our payment providers (like Stripe or PayPal), and we do not store full credit card numbers on our servers.
    • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us. This helps us maintain accurate billing records and provide you with a history of your interactions with our agency.
    • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. We use this data to ensure our website functions correctly across different devices and to analyze user behavior for continuous improvement.
    • Usage Data includes information about how you use our website, products and services. This may include pages visited, time spent on pages, links clicked, and other interaction data.
    • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences. We respect your choices regarding how we communicate with you.

    3. How Is Your Personal Data Collected?

    We use different methods to collect data from and about you including through:

    • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you apply for our products or services, subscribe to our service or publications, request marketing to be sent to you, book a strategy session, or give us feedback.
    • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
    • Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources such as analytics providers like Google based outside the EU, advertising networks, search information providers, and social media platforms when you interact with our content or ads.

    4. How We Use Your Personal Data

    We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

    • Where we need to perform the contract we are about to enter into or have entered into with you. This includes setting up your account, providing our MedSpa marketing services, and managing payments.
    • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, to improve our services, ensure website security, or conduct market research.
    • Where we need to comply with a legal obligation. This includes retaining records for tax purposes or responding to lawful requests from public authorities.

    Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us. If you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

    5. Disclosures of Your Personal Data

    We may have to share your personal data with the parties set out below for the purposes described in this policy:

    • Internal Third Parties: Other companies in the MoreScales group acting as joint controllers or processors.
    • External Third Parties: Service providers acting as processors who provide IT and system administration services, including CRM platforms, hosting providers, and AI chatbot infrastructure providers. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
    • Professional Advisers: Acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the US who provide consultancy, banking, legal, insurance and accounting services.
    • Regulators and other authorities: Acting as processors or joint controllers based in the US who require reporting of processing activities in certain circumstances.

    6. Data Security

    We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

    We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. We utilize SSL encryption, secure CRM tracking, and partner with HIPAA-compliant infrastructure providers to ensure high-level data integrity. We regularly review our security policies and update our systems to mitigate emerging threats.

    7. Data Retention

    We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

    To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

    8. Your Legal Rights

    Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent. If you wish to exercise any of the rights set out above, please contact us at info@morescales.com.

    You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

    9. Cookies and Tracking Technologies

    We use cookies and similar tracking technologies to track the activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website. Examples of cookies we use include session cookies, preference cookies, and security cookies.

    10. Third-Party Links

    Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

    11. California Privacy Rights (CCPA)

    If you are a California resident, the California Consumer Privacy Act (CCPA) may provide you with additional rights regarding our use of your personal information. These rights include the right to know what personal information we collect, the right to delete your personal information, the right to opt-out of the sale of your personal information (note that MoreScales does not sell personal information), and the right to non-discrimination for exercising your CCPA rights. To make a request under the CCPA, please contact us using the details provided below.

    12. Contact Details

    If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:

    • Email address: info@morescales.com
    • Postal address: 1209 Mountain Road Pl NE, Ste N, Albuquerque, NM 87110, United States